- HANON Deadstock Clearance
- 5 TECHSTARS
- Deadstock From the Ferry: Version 5
- 5 TECHSTARS
- Hellhound Vintage Exclusive // Made in L.A. ViNtAgE Indian Cotton Bib Overalls
HANON Deadstock ClearanceHotshelf gives life to deadstock that are on the verge of expiry. With integrated retailers, wholesalers, and buyers, the startup is selling immovable stocks of expensive medical equipment for sale at discounted rates. And like most products, even healthcare products come with an expiry date. Started by brothers Vaibhav Sethi and Anubhav Sethi in in Mohali, Punjab, Hotshelf is an online marketplace that gives life to dead stocks that are on the verge of expiry. The company is also in the process of tapping other industries which deal with deadstock such as FMCG, sports, fashion, and home appliances. Before starting up, the founder brothers were part of the medical equipment distribution industry for almost 20 years. When asked about potential competition with the likes of 1mgPharmeasyand others, Vaibhav clarifies that Hotshelf if different from the e-pharma companies, as it deals with products which are on the verge of getting expired, and those that are not easily available at local stores or any other online medical portals. Vaibhav says, there are no direct competitors in India for Hotshelf. Although there are a handful of small companies dealing with deadstock in India, they are part of other segments such as the fashion industry. Hotshelf is an online platform that allows users to buy or sell products at their profitable interests. Here, companies, distributors, and retailers can showcase their products and connect with potential customers looking for a product that is rare to find. A user can visit the platform to find such products at discounted prices. Sharing an anecdote, Vaibhav says, sometime back, a paediatric patient from Ludhiana was in an urgent need of an imported catheter a catheter is a tube passed into the bladder to drain urine. After speaking to industry experts, he says, they found that non-moving inventory, which is about six percent of the total share, creating a market of approximately Rs 3, crore for Hotshelf. Vaibhav says the startup is just like any other ecommerce platform, but with a simple twist. Hotshelf earns its revenue as a commission on sales from the seller, which ranges from five to 20 percent, depending on the value and volume of the non-moving inventory. While the co-founders did not share the number of companies and buyers on the platform, Vaibhav says the startup has collaborated with some of the biggest names in the healthcare industry, and discussions are on with others to get on board. In terms of revenues, Vaibhav says that Hotshelf will be profitable by FY Currently bootstrapped, the brothers have invested their own money of close to Rs 1 crore to develop and promote Hotshelf. Vaibhav says, the startup needs an investment between Rs 12 crore and Rs 15 crore by to build the team and support its expansion plans. It currently has a team of seven people in Mohali. In the next couple of years, the company is planning to set up offices in other Indian cities including Delhi, Bengaluru, and Mumbai, and eventually spread its roots to every nook and corner of the country. How has the coronavirus outbreak disrupted your life? And how are you dealing with it? Write to us or send us a video with subject line 'Coronavirus Disruption' to editorial yourstory. By Rashi Varshney.
There has been a lot of recent hype around deadstock fabric as a solution to garment production in the sustainable fashion world. But, what is it that you are really buying when you buy a dress made out of deadstock fabric. And, is it as eco-friendly as we have all been lead to believe? So, what is deadstock? And, what does deadstock mean? Maybe there are small damages, maybe the company who purchased it ordered too much. Maybe they are scraps from factories cutting room floor that are being sewn together and made into something new, like Zero Waste Daniel. Not really. What most people don't know is that there is a difference between deadstock and available stock. Available stock fabric is a fabric that a factory overproduces because they know that it will eventually sell. An example of stock fabrics that most factories and mills keep a ton of on hand is plain knit jersey fabric for t-shirts. They produce a lot because they know that they know there will always be a customer for t-shirts and the fabric, although it does not have a buyer now, will be purchased by someone very soon. Some ranges can take up entire city blocks, and take multiple people to operate. It takes a lot of manpower to turn off the machines, clean them, set them up for the next fabric, and then run a new fabric. It is cheaper for mills to produce extra of a fabric that they plan to sell at a discount than to shut the machines off after the order is fulfilled. This means that in their basic costing, mills plan to sell x percent at full price and y percent at a discounted "deadstock" price. At no point are they calculating a percent going to the landfill. Remember mills are in the business of making money, not wasting it. If the mills can't sell the fabric then they will pass it onto a jobber. What is a fabric jobber? A fabric jobber takes fabric from all over a country, or sometimes even the world, and re-sells it for a premium higher than what you would pay a fabric mill directly for it.
Deadstock From the Ferry: Version 5
All rights reserved. For reprint rights: Times Syndication Service. Market Watch. Pinterest Reddit. By Nupur Amarnath. Publicist Gokul M, another Bengaluru resident passionate about sneakers, has learnt to be savvy with his money. Even the founder of Sneaker Talk India — a group of sneaker enthusiasts that is organising the event — Atul Sharma is surprised by the turnout. When he started the community three years ago to bring sneakerheads together, the group had only 40 people. Today, the group has nearly 5, Instagram followers. They are all in for the kicks — a slang for shoes. Meenakshi Singh and Bhavisha Dave were in for a similar surprise in Bengaluru three months ago. The streetwear curator and culture consultancy, Capsul Collective, run by the former Puma marketing professionals organised a modest pop-up focusing on sneakers and streetwear expecting people. More than turned up. The country is seeing a rise in the subculture of sneakerheads — people who collect, trade or admire sneakers. Sneakerheads know their subject. They associate sneakers with a piece of history or streetwear. It is this history that usually drives sneakerheads. The subculture movement started in the US and was fanned by hip-hop culture and icons like Run DMC, basketball greats like Michael Jordan and skateboarding. The subculture is gaining ground in India. And street style culture is giving this trend a push like never before. Dave has sensed the winds of change. Capsul Collective works only with clothes and accessories but plans to add sneakers to the list. If you doubt their optimism, take a look at the list of sneakerhead events in India. Sneaker Pimps has toured the world over 14 times, produced more than shows in over 63 cities, says its website. In organised the first edition of street and sneaker culture lifestyle festival, HG Street, the same month. Sneaker makers have also noticed the enthusiasm. Companies like Adidas, Nike, Puma and Vans are bringing their limited edition range to India now, though enthusiasts say not enough is coming. The shoes get sold out in two hours. Asics — known for its performance sportswear — started with a showroom for its fashion sneaker brand Onitsuka Tiger in Mumbai in Septemberopened one in Chandigarh the same year and followed with a showroom in Delhi in July Asics India was perhaps wrong in gauging the mood for sneaker demand, says Rajat Khurana, managing director. The response has been unprecedented. What works is the favourable demographics. Sneakerhead culture might be on the rise but premium sneakers do not bring in huge sales, says Debosmita Majumder, marketing head of Puma India. For her, the sneaker culture is a sleeping giant. But there has been an adoption of sneakers of late. Brands also get visibility when Bollywood celebrities use a pair of shoes. It aims to promote the zeitgeist surrounding sneakers. Another premium sneakers store, Superkicks, was opened in Mumbai. Then there is Sprynt in Bengaluru.